Social enterprise can be surprising, with new expressions of the movement popping up in unexpected places. With BBD’s recent rebranding in the social enterprise area, it’s been so fun whenever I unexpectedly experience or hear about another company’s shared passion.
Gary and I recently had to opportunity to experience Argentina thanks to the generosity of Trapiche Wines. Trapiche treated us to many wonderful events: watching the hottest tango show in Buenos Aires (Wow!!!) , visiting the area that Eva Peron spoke to her people (I’m a huge Evita fan!) and the historical cemetery where she was buried, tasting the malbec grapes (so delicious!) right from the vine, horseback riding in the Andes (spectacular mountain range), and witnessing the fall harvesting process at the winery (and enjoying a variety of wonderful tasting wines) – who knew all the effort it takes to produce that wonderful bottle of wine!
During one of the amazing dinners Trapiche hosted, they shared their incredible passion and vision for their vineyards and winery now and well into the future. To my unexpected delight, they started talking about their social enterprising efforts.
The Trapiche brand believes in fostering more than a family wine making legacy. Trapiche supports a social enterprise called Xinca. Xinca is a unique group that saw an opportunity to clean up abandoned old tires that were left to clutter up their land and community. The Xinca team “hit the pavement” (pun intended) and found a way to convert the rubber waste of the tires and recycled pants into shoes while creating jobs for the people of Argentina.
Here are 3 ways you can help support Xinca’s mission.
- Give away your pants! By law, companies must change required uniforms of employees twice per year. This generates a lot of waste that can be used by Xinca. Encourage organizations that have scrap cloth and clothing to donate them instead of trashing them.
- Help social enterprise get traction! Share Xinca’s story and stories like theirs via social media so all your socially conscious friends can be following in your Xinca clad footsteps. Show your friends how to be responsible consumers and post every time you hear about or purchase from companies like Xinca.
- If the shoe fits! Make social conscious shopping a lifestyle. Seek out products that were made by companies that are strategically protecting the environment, operating ethically, and upholding social justice. Take a step to support social enterprise and shop Xinca shoes. (Keep in mind the exchange rate. Reference this handy currency converter. )
Look around and like me, you may be surprised to see the many companies that are “stepping up” just like Xinca to make a positive impact on their communities. Share this post to make a positive step-up of your own.