How we meet and make new business connections may have changed significantly with all of the technology now available to us, and it still remains a critical component to the longevity of small and large businesses alike.
The standard operating procedure for making contacts and generating leads may vary significantly depending on your industry, products and services – and there are still a few human communication basics that continue to apply to meeting new people who may become important contacts for your career and business success.
One key networking tool to know and keep relevant is the 30 second elevator speech. By practicing how to quickly share your company’s vision and its relevancy to the person to whom you are speaking is still an important tool in your networking toolbox.
Find out what the contact may need by
- asking questions,
- watching for non-verbal clues, and
- hunting for how you can help or support.
Check out this article on the 7 Key Components of a Perfect Elevator Pitch. Also, consider following up by reaching out to connect on LinkedIn so you can continue to deepen your business relationships when a communication opportunity presents itself. This gives you the opportunity for ideas on how you may be able to help each other and helps you to create additional brand touch points which are essential when converting contacts to clients.
While we are on the subject of LinkedIn, we should also talk about making sure your profile supports your 30 second elevator speech by being current. Include examples of major projects that are relevant to your current position. Consider how you are leveraging LinkedIn to demonstrate your knowledge of your industry such that more contacts would like to connect with you. If you are new to LinkedIn here a few videos that can help you get started.
Remember, another classic is your business card. No matter where you are in your career or where you are headed, a business card says you are prepared. A great business card is another great brand touch yet can be forgotten. Need a little refresher on business cards? Check out this blog for the ABCs of Business Cards.
Keeping the brand alive means touching new contacts through social media, phone calls, face to face, and emails. You may be amazed to find your business growing by setting a goal of reaching out to 5 new contacts per week. Give it a try, along with these tools, and share your success with us.