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Looking at your Business Through Green Colored Glasses on Earth Day

Looking at your Business Through Green Colored Glasses on Earth Day

Earth Day reminds us all to continue to step up our game when it comes to preserving our environment. Many conscious companies take their commitment to fostering a flourishing planet very seriously, leaving no green stone unturned in implementing green practices into their business.  Many of the world’s most recognizable brands leverage Earth Day to gain extra exposure and publicity for their brand and their passion for environmental issues.

Regardless of a company’s size, how the company executes its green efforts can give important insight into a company at its core. It’s critical that green programs be authentic and lasting for them to create a positive association for a company. The closer a company’s eco programs and Earth Day efforts are to their brand and the more supported the programs are by company leadership and associates, the more success the programs will have. Getting a green program off the ground and functioning at a level that truly makes an impact to the environment and external perception of the company requires internal and external marketing.

Start or expand your business’ earth-friendly efforts and ensure they work to grow awareness of your company and your positive impact on the earth:

Ask for input from other stakeholders – Contributors to any project respond well to being included in project planning efforts and diverse teams are the most successful.  Meet with your team to get their thoughts on your green programs, unique execution, and ways to get the word out.

Be open to new ways of thinking – Making real change requires new thinking. Proactively guide your own mind and your team through turning ideas upside down to look for new and better green processes and projects. The more creative your thinking the more excitement the programs and your company will generate inside your organization and beyond.

Look for meaningful partnerships – Consider the groups, organizations, companies and brands your company currently works with or could join forces with. Look for share interests, complementary opportunities and themes that multiple groups can support and where the impact is meaningful to all parties involved. Work together on broadcasting your great work in a way that benefits your partnership and your purpose.

Consistently Communicate As you begin to implement or grow your green programs, commit to providing regular updates to your constituency and external audiences. This ensures your programs are top-of-mind and more likely to be supported.  Invite information sharing and look for creative ways you can get your message out to a broader group of supporters.

Go Green or Go Home – Remain consistent and steadfast in your commitment to green programs. Look for green wins you can share to keep the enthusiasm going.  Make it a part of your company culture and it will become second nature to everyone. This makes the efforts an ongoing theme when conversations happen about your company.

Keep pumping good energy into your company; keep asking for new ideas for green practices that will work for your team; provide frequent updates on your progress. This change in your perspective can change everyone’s perspective about your company.

For more resources on making the most of your green efforts, check out 5 Green Ideas to Get Your Customers and Employees on board with Earth Day 2015.

It’s Launch Time! The New Face of BBD

It’s Launch Time! The New Face of BBD

Happy 2015!

As we move into the new year, BBD has moved onto a new journey.

Since our inception 13 years ago, we’ve been passionate about helping leaders bring their vision alive. Now we are ready to do the same for BBD.

We believe there is a better way of doing business.

Leaders and Social and Public Benefit EntrepreneursWith this new way of business, we can help solve many of society’s problems by harnessing the power of business for the public good.

Over the years we found that many leaders are no longer satisfied creating returns for shareholder or traditional charitable approaches to solving society’s problems. Instead, they are looking for more meaning and more social impact.

For these people, BBD’s “On Purpose” Program for Leaders and Social and Public Benefit Entrepreneurs is the first stepping stone to a most meaningful and rewarding future.

We believe in Going Beyond the Traditional.

Social Impact

We are launching the new BBD website – where we are “People Strategy Partners” who work with authentic, mission driven leaders passionate about conscious corporate & community development.

Our goal is to develop leaders in their ability to build relationships, align partnerships and connect resources within and between organizations and the community.

Now we are ready to share this new direction with you!

Explore our new site and tell us what you think.

BIG BBD Announcement!

BIG BBD Announcement!

Hope you had a wonderful New Year!

At BBD, we are already jumping into 2015 with a BANG – starting with our new way of doing business as a Public Benefit Corporation. Yesterday was our kick off meeting with the press and BBD was the first to officially file with the MN Secretary of State, Mark Ritchie.

In recent years, critically urgent environmental, social, and economic problems have become top-of-mind issues for our global society. Real solutions are required to solve these pressing and ever-accelerating problems. There is a great need for our business, community, and national and world leaders to go beyond the status quo and begin using their influence to create meaningful and positive change.

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Get Noticed With Your Resume

Your resume is one of the most important parts of your portfolio. This piece of paper can often mean the difference bet ween landing your dream job or not. The thing about overwhelmed confusedresumes is that what works and what doesn’t work is always changing. As a best practice, it makes sense to update your resume before starting a job search or even better – automatically update it each year so that it is ready to go.

However, updating a resume is sometimes easier said than done. Whether you don’t have the time or you are unclear on what is working in today’s job market, taking the time to polish it and prepare it for distribution can feel daunting. To help you make sure that you make the best possible first impression, The Daily Muse, a website that offers great career and job search advice, has an extensive list of 45 Quick Changes that Help Your Resume Get Noticed.

You can view the entire article here:

They have their tips separated out based on time. For example, there are tips if you have 2 minutes, 5 minutes and 10 to 15 minutes. This will help you streamline your efforts so you know exactly what you can accomplish in a short amount of time.

Take the overwhelm and frustration of updating your resume by following the tips and advice from The Daily Muse.

And I’d really like to hear your favorite resume tip too. Share it in the comments below.

This is Not Your Dad’s Workshop

If you are looking to maximize your potential through presentation excellence, then today is your lucky day.speak up

On May 29th and 30th, Jeanne Gulbranson, the creator of SpeakUP,  will be personally presenting a SpeakUp Workshop at the Woman’s Club in Minneapolis.

This workshop is unlike any other speaking workshop out there. You will not hear about how to plan, structure and write your presentations. Everybody talks about that. If you need that information, Google “how to write a presentation.” You’ll get about 149,000,000 results. Download one of them—free! They say the same thing and they’re all correct.

SpeakUp is a “workshop for real people with real jobs”; people who want and need to put their best foot (and mouth) forward.

From presenting to an interal group of people at your company to offering a keynote presentation at an event, this workshop will help you become the best presenter you can be.

If you are interested in more information or want to learn how you can join us, click on this link: SpeakUp Workshop.

There are only 8 spots left for this workshop, so if you feel this is right for you, then be sure to register right away.

7 Effective Communication Tips

Effective communicators talk about their ideas, by doing it in a way that speaks to their audience’s emotions and ambitions –listening whether it’s one person or a room of hundreds or thousands. Effective communicators realize that if their message doesn’t resonate with the audience then it likely won’t be understood, much less championed.  They are skilled at developing rapport with a person/group by sensing the subtleties, attitudes, values and concerns of those they’re communicating with.

Listed below are 7 Effective Communication Tips that may prove helpful during your next interaction…which just may happen immediately after you’ve finished reading this post!

1. Authentic Communication. There is great truth in this adage: “people don’t care how much you know until they know how much you care.” Focus on being clear and real. When you are willing to communicate with the spirit of caring rather than the arrogance of ego, you will be demonstrating a level of authenticity that will be well received by others.

2. Be Visible. It’s easy to hide behind a computer or a closed door. Communication through technology is no substitute for face-to-face and voice-to-voice interactions. People are pulled in many different directions these days, and need to feel a personal connection to you and what you believe in.  MBWA is still relevant in today’s world.

3. Keep it Simple.  Learn to communicate with clarity. An effective communicator will take a complex message and simplify it for their audience. Don’t give them the opportunity to tune you out.  They’re probably being bombarded 24/7 by information, making it hard to hear your message. Simplicity has never been more powerful or appreciated.

4. Focus on Giving. Approach each interaction by being a selfless servant.  Give more than you receive and you will achieve your result. The more you focus on their wants and needs rather than making it about you and your agenda, the better the end result.

5. Have an Open Mind. Be willingly to interact with any ‘devils advocates’ or ‘naysayers’, as they may have a perspective that’s important for you to consider. Being willing to approach those who challenge you is an opportunity for you to stretch, learn and grow.

6. Listen Aggressively. The most effective communications take place within two-way conversations. Effective communicators know how to ask good questions, and then listen with both their eyes and ears.  They realize that both verbal and nonverbal cues are important. My clients really appreciate it when I coach them during a session – not necessarily on what they do say; rather, what they don’t say.  That comes from aggressive listening.  When you master this skill, you’ll be way ahead of the game.

7. Preparation Comes First. Effective communicators don’t just talk to hear themselves speak.  They are thoughtful about the ‘what’ and the ‘why’ of their communication before any interaction. Have a clear message with the intention of communicating it so that it is of interest to others. Spending a little extra time on the front-end may save you considerable aggravation on the back-end.

Most importantly, keep in mind that effective communication is not about you or your opinions. It’s about helping others by meeting their needs, understanding their concerns, and adding value to their world. Taking action on one or more of these tips is a positive start to enhancing your effective communication skills.

Five Myths and Truths About Time Management

How much are you really accomplishing every month – 25%, 50%, 75% of what you’d truly like to accomplish?  Are thestop watch pic jpi same items on your list month after month?  That’s so tiring, isn’t it?

We can all get stuck in the trap of ‘not enough time’.  Yet we all know that we’ve got the same 24 hours, 7 days a week.  So why are some people so much better at managing their time and moving towards their goals?  Here are a few Myths and Truths I’ve discovered in my own life and the lives of those I’ve coached:

Myth #1:

I’m Already Too Busy and Don’t Have the Time.

Truth:  I’m Creative and Resourceful and Will Find the Time.  Turn your self talk around, rather than letting it run your life.   What you’re saying to yourself ‘behind the scenes’ is either moving you towards or away from success.  Pay attention.

Myth #2:

Long-Term Planning Is A Waste of Time.

Truth:   Long-Term Planning Gives You More Time.  When you know where you’re going, you’re more apt to get there, right?  Nowadays long-term planning means looking out no more than three to five years.  Our world is changing too quickly; a ten or twenty year plan isn’t necessarily the preferred long-term track anymore.  There, it’s easier already, isn’t it.

Myth #3:

The Best Way To Achieve Is to Just Begin.

Truth:   The Best Way to Achieve is to Plan First, Then Begin. You can be more productive with your time when you know where you’re going.  Action without planning is the source of most failures. When you know where you’re going, you can figure out how to there, with both less effort and procrastination.

Myth #4:

It’s Hard Work To Schedule Your Time

Truth:  It’s Productive To Schedule Your Time.  You want to work smart, be focused and know you’ve accomplished what’s most important, right?  Scheduling is working smarter, not harder.  After all, it takes only about three weeks to create a new ‘scheduling’ pattern.  Scheduling your calendar every week to maximize your time is absolutely worth it.

Myth #5:

I Can Do It On My Own. I Don’t Need Help.

Truth:  I Can Achieve Much More With the Support of Others. Successful people surround themselves with the support of others. When you’re in action and the activity is not a natural strength of yours, bring in the experts who do it well.  That way you can focus on what you do well.  Doesn’t the thought of that already make you feel more happy and productive? :-)

Industry Outlook

On Tuesday I attended an Industry Outlook Panel event sponsored by the Minneapolis/St. Paul Business Journal.  

The numbers on the rise of the extended workforce are pretty staggering. The Industry outlook is that by 2020, more than 40 percent of the American workforce, or 60 million people, will be freelancers, contractors or temporary workers. 

Please click on the MSPBJ link below, outlining Tuesday’s slide show presentations.

Industry Outlook: Robert Half’s Susan Thomas forecasts ‘staggering’ rise in extended workforce (Slideshow) – Minneapolis / St. Paul Business Journal

Beyond Boardroom Doors is experienced in succession planning for the retiring boomers, and offers solid counsel on how to deal with a changing workforce.

Contact us if you’re interested in a complimentary consult to sort through what your future may bring.

Until next time …