It’s wonderful to see how so many companies are taking a green approach to their businesses. We’ve talked in previous blogs about how more companies see that having a social consciousness program helps their bottom line. At BBD, we are inspired to see how more and more companies are creatively inspiring green tactics that are far reaching and becoming critical to the literal and figurative fabric of the company.
Eileen Fisher is a privately held company whose brand goes back to 1980’s. The company is known for its simple designs and creative marketing. Since the early 2000’s the company has been making green programs as vogue as their clothing and has added social consciousness to its reputation. The company follows Social Accountability International (SAI) SA8000 standards to ensure social accountability in the work place. The majority of the cotton in their clothing is organic and colored with chemical free dies.
In 2011, the brand began an effort to keep clothing out of landfills as well as provide a funding source to support causes for which the company has a passion. Green Eileen was the eventual product. The program takes in “gently worn” Eileen Fisher clothes, gives donors a $5 gift certificate per item and resells them with all proceeds going to nonprofit groups that have a mission of empowering women.
For Eileen Fisher, sustainability is a way of doing business and it’s been hugely successful. The history of this brand shows that when social consciousness becomes a part of your culture, the answers to what were once tough questions become more and more obvious. We see many brands and companies demonstrating that cradle-to-cradle processes like the Eileen Fisher model are not only possible, they can be a part of valuing business success.
At BBD, we support companies in reaching their goals for social impact and believe that 100% sustainability is possible. We are here to help you begin making a shift that will show your clients that you and your company have sustainable style.