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Social Enterprise Surprises While Traveling

Social Enterprise Surprises While Traveling

Social enterprise can be surprising, with new expressions of the movement popping up in unexpected places.  With BBD’s recent rebranding in the social enterprise area, it’s been so fun whenever I unexpectedly experience or hear about another company’s shared passion.

Gary and I recently had to opportunity to experience Argentina thanks to the generosity of Trapiche Wines.  Trapiche treated us to many wonderful events: watching the hottest tango show in Buenos Aires (Wow!!!) , visiting the area that Eva Peron spoke to her people (I’m a huge Evita fan!) and the historical cemetery where she was buried, tasting the malbec grapes (so delicious!) right from the vine, horseback riding in the Andes (spectacular mountain range), and witnessing the fall harvesting process at the winery (and enjoying a variety of wonderful tasting wines) – who knew all the effort it takes to produce that wonderful bottle of wine!

During one of the amazing dinners Trapiche hosted, they shared their incredible passion and vision for their vineyards and winery now and well into the future.  To my unexpected delight, they started talking about their social enterprising efforts.

The Trapiche brand believes in fostering more than a family wine making legacy.  Trapiche supports a social enterprise called Xinca.  Xinca is a unique group that saw an opportunity to clean up abandoned old tires that were left to clutter up their land and community. The Xinca team “hit the pavement” (pun intended) and found a way to convert the rubber waste of the tires and recycled pants into shoes while creating jobs for the people of Argentina.

Here are 3 ways you can help support Xinca’s mission.

  1. Give away your pants!  By law, companies must change required uniforms of employees twice per year.  This generates a lot of waste that can be used by Xinca. Encourage organizations that have scrap cloth and clothing to donate them instead of trashing them.
  2. Help social enterprise get traction!  Share Xinca’s story and stories like theirs via social media so all your socially conscious friends can be following in your Xinca clad footsteps. Show your friends how to be responsible consumers and post every time you hear about or purchase from companies like Xinca.
  3. If the shoe fits! Make social conscious shopping a lifestyle.  Seek out products that were made by companies that are strategically protecting the environment, operating ethically, and upholding social justice.   Take a step to support social enterprise and shop Xinca shoes. (Keep in mind the exchange rate. Reference this handy currency converter. )

Look around and like me, you may be surprised to see the many companies that are “stepping up” just like Xinca to make a positive impact on their communities.  Share this post to make a positive step-up of your own.


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  1. Roxanne Apr 25, 2015 - 02:35 PM

    Joy, thank you for sharing your experience. Sounds like you have really found a niche to change the way we connect – even when traveling. I am envious of your experience!!

    • Joy Pecchia Apr 25, 2015 - 02:58 PM

      Thank you, Roxanne! Now that I am hyper aware of this social enterprise movement it’s showing up in many different ways. It’s clear to me that Mission + Purpose + Profits (or a similar combination!) is a great way to do business in today’s world.

  2. Shirley Lynn Apr 28, 2015 - 01:13 AM

    The pictures are awesome and its wonderful to see you sharing the social enterprise way…..planet, people and profit!

    • Joy Pecchia Apr 28, 2015 - 01:19 PM

      Planet – People – Profit! Love that, thanks Shirley Lynn!