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Joy Pecchia, Founder of BBD, is an experienced Minneapolis-based Board Certified Coach and Trainer, and Creator and Facilitator of LIFT™ Events targeting executives, seasoned business owners and leaders in transition. Since 2002, she has partnered with today’s successful leaders who want to achieve more faster.


After a successful career as a corporate executive, and having had her own corporate coach, Joy was inspired to give to others in a more expansive way, and became one of 30 Board Certified Coaches (BCC) in Minnesota. She had a strong desire to work with people, rather than with numbers and operational issues and knew she had to take this powerful coaching to other leaders. Joy boldly left corporate and founded BBD in 2002 because she believes in a bright future co-created with Bold, Brave, Dynamic leaders.

Joy has recognized a need to help prepare business leaders to navigate on-going change, and offers proven leadership development to leaders who are challenging the status quo.

Joy Pecchia, Board Certified Coach & Trainer

My clients and I collaborate to identify, harness and strengthen their personal and professional abilities to ensure that they achieve their goals and enjoy a complete, fulfilled life.

Diagnostic Tools

DiSC | Emotional Intelligence | StrengthsFinder | Employee Engagement | Hogan | 360 Competence

Partial List of Types of Clients Coached

C Suite | Senior Managers | Corporate Teams | Seasoned Entrepreneurs | Consultants


Executive Presence | Bold Leadership Coaching | Relationship Coaching | Life Transition Coaching | SmartStartPrograms | Professional Development Workshops and Training Events | LIFT™ Adventures

Joy has coached hundreds of leaders across the globe in a variety of topics including:

  • Interpreting your style and specifically harnessing your new awareness for best leadership.
  • Consistently communicating the vision so it is embraced and implemented throughout all levels.
  • Aggressively listening to and leading your people towards optimal success.

Coaching Approach

Joy works with innovative leaders who are willing to shape a new generation of leadership to take their teams and companies forward and beyond. The leadership and executive coaching services she offers have been fine-tuned since 2002 to help leaders achieve new heights with a focus on simplifying change and complexity rather than resisting it.

Advanced Training

Joy has completed advanced training as an internationally Board Certified Coach with the Center for Credentialing & Education; originally trained as a CoActive Coach through the Coaches Training Institute; an Elite Coach with Robbins Research International, an Anthony Robbins Company; and a Certified Strategic Interventionist with the Robbins Madanes Coach Training Program, supporting relationships at any level. Joy is also certified with the Meta Institute as a Certified Master NLP Practitioner, Certified Hypnotherapist, Certified Therapeutic Coach, and Reiki Master Teacher, by Healing Beyond Borders as a Certified Healing Touch Practitioner, and is a NES BioEnergetiX Practitioner.

Professional Affiliations

Center for Credentialing & Education | The Coaches Creative | Healing Beyond Borders  | Association of Transformational Leaders | Minnesota Holistic Medicine Group

There is a great need for our leaders to go beyond the status quo and begin using their influence to create meaningful and dynamic change.

With insights from her own successful corporate career and more than three decades of leadership and professional coaching and consulting, Joy Pecchia saw the leadership need and an opportunity.

At BBD we know that leaders need the self-understanding, mindfulness, and inner balance, along with professional skill-sets and tools, to lead their teams to success during times of volatility.

Leaders must also answer the call towards social responsibility by contributing to long term, trust-based relationships that impact their cultures of people, purpose and process.

BBD offers an array of proven tools, services and process models to help leaders discern the path forward and activate sustainable change in and around their lives, organizations and communities.  In addition to our high-end delivery model with a focus on catalyzing change and cultivating leaders, BBD is also a laboratory for new thought and action.

We’ve honed our leadership, coaching and training systems to help leaders achieve new heights by capitalizing on change and complexity rather than resisting it.

The services BBD provides reflect the personal and professional values and responsibilities we believe in. 

Our methodology is dynamic leadership, guiding people in positions and roles of leadership who care about causes beyond themselves and their careers.

Our goal is to prepare leaders to navigate on-going change while connecting with the passions and values that drive them to help lead authentically, boldly and effectively. 

—Joy Pecchia, Founder

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